This case study examines Instagram activity during August 2025, drawing on two main data sources: performance metrics from Snoopreport (tracking public Instagram accounts) and external industry statistics.
The goal is to identify current trends in hashtag usage, follower dynamics, engagement behavior, and audience demographics, and to compare those with broader platform-wide benchmarks.
Methodology
This study examines Instagram activity in August 2025 using a combination of proprietary engagement data and external benchmarks to validate findings and provide broader context.
The core data comes from Snoopreport metrics, which track public account behavior, including hashtag use, follower growth, and engagement patterns. To test representativeness, we also analyzed large-scale datasets from our trend tracking service: 477,094 likers (users who engaged with posts) and 1,019,388 … Read the rest






