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Instagram is a social network that has about 700 million of users and it’s more popular than Twitter in two times now! Users spend about 30 minutes/a day on Instagram: they create posts with photos or videos, like and comment them, communicate in direct messages and watch other users stories.

What is Instagram for business today?

Instagram offers a great option for brands to create a business account – it means you get an Instagram account with a contact button, paid ad, free analytics of overall view of your Instagram posts, impressions, reach, and follower information, top of your posts, your followers data and more.

Instagram is already used by 25 million businesses (up from fifteen million in July, 2017). … Read the rest

Instagram marketing takes a great part of every modern business growth strategy as Instagram is the perfect place for brands to expose the products and offers by creating a bright and attractive “digital showcase”: you just need to create posts connected by a unified theme quite regularly and engage other users. It sounds really good but usually it’s not enough for marketing.

Marketing on Instagram is not only a large number of posts and followers but the deep analytics of all factors that can influence your performance on Instagram (competitors, customers, influencers, results data). The complete and clear picture will help you to manage your customer-centric campaigns that should bring your target audience to your Instagram account and draw your … Read the rest

Instagram is one of the most fast-growing networks nowadays with 400 million daily active users. So it’s obvious that brands create their Instagram accounts to profit the benefits from the potential of Instagram. Using this platform business can achieve such goals as showcase the products and services, attract new customers, drive awareness of the brand, increase sales and website visitors, and much more..

But before you start using Instagram as a tool for your business, learn how to act to have successful presence.

Here’s our tips how to use Instagram in a smart way

… Read the rest

Fancy the impressive business insights that you can receive from the social networks users by monitoring them and their activity. Isn’t it a perfect way to get the required statistics about your customers preferences and needs, competitors marketing strategy, new influencers and engagers?

You can appeal to this type of business intelligence when you realize the social media monitoring strategy for user’s tracking and analysis.
But what exactly does social media monitoring include?

So, it’s about monitoring all range of the user’s presence: posts, likes, follows, comments, shares. Social monitoring is also related to social listening that is about to track all the mentions of your brand online. All this data helps to understand social media more deeply and … Read the rest

Snoopreport, well known and world’s only Instagram user tracking platform just made it easier to understand user activity report. We rolled out a brief description of user activity, liked media hashtags cloud, user interests cloud and actions hitmap. So you can determine the hours and days user most active at and user’s interests in seconds. This data is also applied for the group reports which makes those features even more valuable.

All this data is really unique as Instagram doesn’t allow you to filter your following feed to see a certain user activity. Snoopreport does: it provides likes and follows in the weekly and monthly reports with the posts photo snippets that link to Instagram.… Read the rest

If you’re using Instagram and you want to get more and more followers every day, you’re probably interested in how the popular accounts growth strategies work. We already described two main methods: organic and automated and shared the perfect way to define which one is used by a certain Instagram user: you need to monitor its activity within 2-3 weeks with Snoopreport and then compare the data with the common user behavior on Instagram. For more details, click here.

So as you can see it’s pretty easy to check if a person uses Instagram automation to grow the followers count. But the Snoopreport tool provides more in-depth metrics to prove the research results and get all details of the … Read the rest

About three billion users worldwide have at least one account in any social network and the social media users number is growing every day. Let’s consider Instagram as an example: it’s already used by about 700 million of users among them there are famous brands and bloggers, movie stars, popular singers and models and, of course, individual users.  The most common reason to build a presence on Instagram is to gain more popularity and influence on Internet. This way there is a great chance to have an opportunity to make money by promoting multiple products and services, attracting more audience to your account, collaborating with influencers and more.

… Read the rest

As Internet takes an integral part of the modern life, it’s a great place for businesses to display their products and services. For more solid presence they tend to create accounts in social networks so to engage their customers and attract the potential ones.

To be successful every brand needs a really effective marketing strategy of promotion. Of course, there is a simple way – just to pay for ads on all social media, buy services of the most expensive influencers, but it’s not 100% guaranteed that you will achieve your goals with such expenses.

The most useful advice here is to prepare for setting up your marketing campaigns and not to jump in feet first. Of course you can … Read the rest

Influencer marketing is a type of marketing that uses social media celebrities and opinion leaders to broadcast your brand name, products or services to a large audience. The difference between influencer marketing and conventional marketing is you pay/ hire /inspire influencers (opinion leaders) to spread the message. Influencer marketing falls into two subcategories which are social media marketing and content marketing. In social media networks like Instagram influencers are expected to make a content go viral and spread the word via their personal Instagram accounts. Most social media influencer campaign carries a content element, so either you create the content for the influencers or they are tasked with both creating and promoting the content.

There are some common methods for … Read the rest