13 Ways to promote your Instagram Page
Ramp up your content production
Looking for new ways to promote your Instagram page? Well, If you want to keep up with the pace of updates and growth on Instagram, you need to ramp up your content production. According to an article from Sprout Social, “The State of Instagram 2018” report, the average brand posts 1.5 times per day on the platform. However, some of the most successful brands post up to three times per day. This includes names like Nike and H&M.
So, how do you produce more content? Here are a few tips:
- Post at least once a day. This will help ensure that your followers always have something new to see in their feeds.
- Experiment with different types of content. Photos, videos, stories… mix it up and see what works best for your audience.
- Pay attention to what’s popular on Instagram right now. Trends change quickly on this platform, so make sure you’re staying ahead of the curve.”
Promote your Instagram page across all other networks
Cross-promoting your content on other social media platforms is a great way to increase exposure for your Instagram page. By sharing links to your Instagram posts on other networks, you can reach a larger audience and generate more engagement. Each platform has its own best practices, so it’s important to follow the guidelines posted on each platform individually.
Remember to cross-post on Instagram and Facebook, but remember that each social network has different best practices from one another. For example, while Instagram goes heavier on the hashtags, Facebook might want to use different descriptions for their posts.
You can also promote your Instagram page by creating a free trial or giveaway contest. Promote your Instagram page with hashtags and other techniques designed to increase exposure for your content
Focus on people-centric content to promote your Instagram page
A great way to promote your Instagram page is content with a strong focus on real, “everyday” people. Instagram is meant to be a place where people can share content. That’s why it’s important for brands to focus on people-centric content, such as pictures and videos of people going about their normal lives. This type of advertising allows brands to advertise in a more human way, rather than through pushy sales tactics. For example, brands can post selfies, customer photos, and pictures of people using products in real time on Instagram without being too overt.
Another way to promote your Instagram page is by using hashtags. Tags help promote your posts and put them in front of a wider audience. So, make sure you use relevant hashtags that are popular with your target demographic.
Last but not least, always encourage customers to submit photos of themselves using your product or service—these user-generated images have more authenticity and trustworthiness than anything a brand could produce itself!
Experiment with branded and industry hashtags
One of the most effective methods for businesses to promote their Instagram page is to employ branded hashtags. Branded hashtags are ones that relate specifically to your company or product. For example, Nike has the #justdoit hashtag. Industry hashtags are more general and can be used by any business in a particular industry. For example, the #marketing hashtag can be used by any marketer, regardless of their company or product.
Both branded and industry hashtags can be useful tools to promote your Instagram page. Ernie Ball uses both types of hashtags to promote their own posts, as well as to encourage followers to share and promote their content. Hashtags can be used across multiple platforms and garner more exposure. General hashtags, such as #6strings or #unicornhair, will make your posts more visible on Instagram. Add at least one hashtag to your post in order to increase engagement.
Hashtag analytics tools can be used to find interesting trends about your Instagram page. Sprout also tracks and analyzes hashtag performance, which allows you to know what’s resonating with consumers and optimize usage. Advanced Listening is a feature that pays attention to the qualitative insights related to hashtags, allowing you to understand campaign performance and measure share of voice
Tag followers, brands and locations whenever possible
It is courtesy to tag people in re-grams, with the hope that they will share the news with their followers. When other brands are tagged in your posts, it can be a subtle way to promote your own page. Additionally, including location-specific posts allows brands to explore new fans and followers. Ernie Ball uses their hashtags in their bio to pull in more attention for themselves and their brand.
The process of tagging other brands and individuals on Instagram is not “rocket science.” In fact, using general hashtags such as #6strings or #unicornhair can help increase engagement on your posts. The best time to use these hashtags is before you post your content (pre-hashtagging). Sprout’s qualitative insights related to hashtags give increased understanding on campaign performance and share of voice.
Publish Instagram content on-site
When brands use Instagram content, consumers can better visualize and understand the product for themselves in real-world settings. This is a powerful way to connect with customers on a deeper level, as they can see how the product looks and functions before making a purchase.
Carve out your creative trademark
One great way to set yourself apart and promote your Instagram page is by being creative with your posts. This could mean taking high-res photos, using color coding in your images, or coming up with unique themes for each post. You can also get creative with the apps you use to edit your photos. If you can make your account stand out from the rest, people are more likely to follow you. And don’t forget – creativity counts!
Work with influencers to extend your reach
If you REALLY want to promote your Instagram page, team up with Influencers!! Influencer marketing is a form of advertising where brands pay Instagram accounts with large, engaged followings to promote their products or services. In order for it to be successful, the influencers’ followers should mirror your own or allow you to tap into a new sect of users that you’re trying to reach. The best way to find influencers is by using tools that can help identify them.
Rethink how you present your products and promotions
When it comes to Instagram, promoting your brand or product can be a lot of fun. However, to really promote your Instagram page, you’ll want to make sure that you’re doing it in the most effective way possible. Here are a few tips:
- Give away products in a fun and engaging way.
- Make sure your call-to-action is clear and easy to follow.
- Posts that generate the most engagement typically have high-quality visuals and a sense of community involvement.
- Be consistent with posting on all social media platforms for better reach and growth potential.
- Include relevant hashtags in your posts for even more exposure.
- Make sure your captions are creative and interesting – people don’t want to read the same thing over and over again.
- Ask questions in your captions to engage followers – they’ll appreciate the interaction!
Run a contest or giveaway to promote your Instagram Page
Social media contests are a great way to promote your Instagram page by increasing your followers and fans. They can also help you create a community around your brand. When running a social media contest, it’s important to test the waters with a one-time contest to determine whether or not you want to run social media contests long term. Additionally, you’ll want to make sure that the prize is worth entering, and that the contest rules are easy to understand and follow. You can promote your Instagram page with pictures of your product or pictures of products you use or want to try. You can also promote your Instagram page by sharing photos of yourself and the things you love most.
Take advantage of Instagram Stories and its latest features
Instagram Stories are so popular that they were mentioned in a recent post by Instagram. “Creativity still counts when it comes to Stories.”
Instagram is constantly changing, so it’s important to stay up-to-date. Brands should regularly post Stories and watch what other brands are doing in order to keep up with Instagram’s latest features.
Some of these features include:
- Swipe left for more: When you add multiple photos or videos to your story, people can swipe left to see them all.
- Close friends list: You can create a close friends list and share stories with just the people on that list.
- Pinning a story: You can pin a story to the top of your profile so it stays there for 24 hours.
- Live video: Go live with your followers and answer their questions in real time.
Consider using a hashtag for your username – this will make it easier for people to find you. Open up comments on your posts, but be sure that the followers have the option to like or share without getting in trouble from Instagram (i.e., don’t disable likes and shares).
Put yourself out there by posting pictures of you with interesting things you love (e.g., plants).
Consider making a Facebook group where people can post their own content and engage in discussions about certain topics related to your brand/product/service. This will help you reach more people on Instagram.
Consider running a paid campaign
Instagram is a platform that can be used to pay for advertising, including Instagram ads and Stories ads. Paid campaigns on Instagram can be extremely successful, as businesses have seen with Dunkin Donuts.
To run a paid campaign on Instagram, you’ll need to adhere to the ad specs on the platform. The Paid Performance Report can show the impact of your Instagram ads, or compare them against a campaign.
The 12 tips in this guide will help you promote your Instagram account. With these tips, you’ll be able to easily track and compare the effectiveness of your campaigns – ensuring that you get the most out of your investment!
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