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In 2025, user-generated content (UGC) has become a foundational asset for brand growth on Instagram. According to Backlinko, 93 % of marketers leveraging UGC report that it out-performs traditional branded content.Among consumers, around 40 % of shoppers say UGC is “extremely” or “very” important when making a purchase decision. 

On Instagram specifically, Metricool reports over 2 billion monthly active users in 2025, making the platform a large stage for authentic user content.For brands, the opportunity to leverage everyday customers as creators has emerged as one of the most cost-efficient, trust-building strategies in marketing. 

UGC campaigns are not only proving to drive engagement and trust, but also to enhance conversion at a measurable rate. For example, UGC is credited with a … Read the rest

In 2025, Instagram has become the largest stage for artificial intelligence–generated personas. What began as an experimental marketing tool has evolved into a billion-dollar phenomenon. 

According to data from HypeAuditor’s 2025 Influencer Report, AI influencers now account for over 15 percent of branded content engagement on Instagram, a number that has tripled since 2023. 

These virtual identities, built from algorithms and CGI models, are posting more consistently, interacting more efficiently, and outperforming human creators in engagement rates.

AI personas such as Lil Miquela, Imma, and Noonoouri have amassed millions of followers and lucrative partnerships with brands like Prada, Dior, and Samsung. Unlike human influencers, they never age, never make public mistakes, and can adapt their style instantly to audience analytics. … Read the rest

In 2025, Instagram remains one of the most widely used platforms among teens, but mounting evidence shows that its safety features are failing young users. 

Despite Meta’s promises of “Teen Accounts” and stricter protections, research and advocacy groups report that harmful content, predatory accounts, and algorithmic risks still reach underage audiences. 

Investigations reveal that features meant to shield teens are either ineffective, easy to bypass, or inconsistently applied. This case study examines how Instagram’s safety systems fall short, and the risks these failures create for youth worldwide.

Methodology

This study draws on a mix of independent audits, academic research, advocacy investigations, and platform disclosures:

• Investigative Reports: Reuters found that only 8 of 47 tested teen safety features worked as

… Read the rest

This case study examines Instagram activity during August 2025, drawing on two main data sources: performance metrics from Snoopreport (tracking public Instagram accounts) and external industry statistics. 

The goal is to identify current trends in hashtag usage, follower dynamics, engagement behavior, and audience demographics, and to compare those with broader platform-wide benchmarks.

Methodology

This study examines Instagram activity in August 2025 using a combination of proprietary engagement data and external benchmarks to validate findings and provide broader context.

The core data comes from Snoopreport metrics, which track public account behavior, including hashtag use, follower growth, and engagement patterns. To test representativeness, we also analyzed large-scale datasets from our trend tracking service: 477,094 likers (users who engaged with posts) and 1,019,388 … Read the rest

Instagram in 2025 is more than a photo app. It is a cultural engine where trends start, products launch, and celebrities shape conversations. Engagement has dropped by 28 percent compared to last year, yet the platform still drives discovery for billions of users worldwide.

This report, powered by Snoopreport.com data from July 2025 and supported by recent industry research, reveals how hashtags, celebrity behavior, and follower trends are shifting. From holiday hashtags that dominate feeds to the rise of micro-influencers and the surprising ways celebrities interact with their own content, the findings highlight what truly matters on Instagram today.

Our goal is simple: provide brands, creators, and journalists with clear, data-driven insights into how Instagram works in 2025 and where … Read the rest

Instagram is one of the most influential platforms in the United States, with more than 170 million active users. It has grown from a photo-sharing app into a cultural hub where trends spread, lifestyles are showcased, and privacy concerns are debated.

Generations Z and Millennials make up the largest share of users, and the time they spend on the platform now rivals television. At the same time, new features like the Instagram Map, which reveals a user’s last active location, have raised fresh concerns about safety and personal data.

This study examines the latest U.S. data on Instagram usage, demographics, and engagement. It also highlights rising privacy behaviors, beginning with the surge in Google searches for “turn off Instagram location”, … Read the rest