Why social media monitoring is important for your business

Nowadays you can find the presence of every company on social media. Facebook, Instagram, Twitter and others changed the way business build their marketing strategy. Brands create their image, online reputation on social media: they reach millions of their customers with their messages and have an outlet for discussion and evaluation of the brand’s products and services.
Social media is the most successful element in digital marketing all over the world. Monitoring social media data gives you an opportunity to use the most of social media: track competitors strategy, listen to your customers, find influencers, and set your content marketing strategy.

First, what is social media monitoring?

Briefly, it’s the process of listening of what happens on social media. It includes all the user actions as likes, followings, discussions in comments about your company, your products, your competition – so anything. It’s a great opportunity to get what people think of your brand, what they like, what they think about your competition – what impact your marketing strategy has on social media.
Let’s finally find out why you should monitor social media.

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What information you really need to set up Instagram analytics

Snoopreport is the Instagram monitoring service that tracks user actions as likes, comments and follows made by users on Instagram.

The service has an easy-to-use dashboard where you can add as many Instagram accounts for monitoring as you want. The user activity data is provided in weekly and monthly reports in PDF. To learn more about PDF report, read our article.

You can also download the report with all user actions chronographically and additional posts data in CSV for in-depth analytics.

That’s how CSV report looks like:

 

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What insights about Instagram users are extremely useful for your marketing

Snoopreport is the Instagram monitoring platform that tracks user actions on Instagram as likes, comments and follows. Read more about Snoopreport.

The service has an easy-to-use dashboard where you can add as many Instagram accounts as you want. The user activity data is provided in weekly and monthly PDF reports that you can download from your dashboard.

PDF report and its parts

Pdf report contains likes, follows and comments made by the user you snoop on during a week or a month you’ve chosen.

Here what it looks like:

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A great experience in Instagram users research performed by Publicis Media

Instagram analytics

Instagram became a great platform for businesses to promote their products and services, interact with their target audience. It’s also a great source of data for social media analytics.   

Social media analytics is the process of the collection of the unstructured social media data and classification it in structured social insights to apply them to the marketing strategy.

The use of Instagram for analytics and monitoring is constantly increasing. Monitoring tools offer different ways of tracking Instagram data: tracking your brand mentions, follower growth, interactions, measuring Instagram campaigns, hashtag performance, managing your Instagram activity. In most cases they analyze how other users interact with your Instagram account.

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How you can grow your business using Snoopreport

It’s already a well-known fact that your Instagram account can be used not simply for posting pictures and videos and making new friends but additionally for marketing your blog or business.

Instagram is among the most popular social networks today. Everyday users post 55 million photos and earn 1 billion likes. Monitoring the user’s actions will give you a good opportunity to promote your company, build your marketing strategy and get to know all trends.

By using the new Instagram tracking platform Snoopreport, you will minimize your efforts of collecting the required user activity data on Instagram. 

To learn more about Snoopreport, click here.

Let’s find out how Snoopreport can be handy for your brand or blog.

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All you should know about new Instagram monitoring tool Snoopreport

Instagram monitoring platform

Snoopreport is a new unique service for monitoring user activity on Instagram. It tracks all the user’s likes, comments and follows.

The use of Snoopreport is helpful foremost for the brands and blogs, marketers and analysts. They can get the information about their competitors, their growth and customers engagement strategies; their customers needs, preferences and habits; the influencers’ marketing strategies; new trends interesting for the target audience.

How it works

Snoopreport uses Instagram public API, Instagram special API requests, Instagram publicly accessible data (through WEB) to predict one’s user behaviour and then checks if the action was really made. The service performs nearly million requests and parses about million pages in order to collect data for the single report.

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