Nowadays you can find the presence of every company on social media. Facebook, Instagram, Twitter and others changed the way business build their marketing strategy. Brands create their image, online reputation on social media: they reach millions of their customers with their messages and have an outlet for discussion and evaluation of the brand’s products and services.
Social media is the most successful element in digital marketing all over the world. Monitoring social media data gives you an opportunity to use the most of social media: track competitors strategy, listen to your customers, find influencers, and set your content marketing strategy.
First, what is social media monitoring?
Briefly, it’s the process of listening of what happens on social media. It includes all the user actions as likes, followings, discussions in comments about your company, your products, your competition – so anything. It’s a great opportunity to get what people think of your brand, what they like, what they think about your competition – what impact your marketing strategy has on social media.
Let’s finally find out why you should monitor social media.