Instagram Reports

Instagram Reports: 10 Instagram Statistics That Matter in 2022

Instagram is a platform with nearly unlimited potential. It can take a brand from anonymity to fame, and it can do the same for an influencer or individual too. If you want your Instagram marketing to be worth your while, though, you need to play the game strategically. It’s all about knowing how to find your target audience, grab their attention, and drive conversions.

Every strategy begins with knowledge, and running a few numbers can help you build your Instagram growth strategy. Check out these statistics about Instagram as well as metrics and statistics of your own to track.

Summary report on the total Instagram user activity for the week

Table of Contents:

5 Instagram Platform Statistics You Need to Know

Educating yourself about Instagram as a platform, including who its users are and how to pull in more views, is a critical step toward designing your strategy. Start with these handy insights and statistics from recent Instagram reports.

  • Most Instagram Users Are 18-34 Years Old

As popular as Instagram is, you might assume that anyone you want to reach is on the platform, but that’s not necessarily true. A whopping 60% of Instagram’s users are between ages 18 and 34. That means this is a fantastic platform if you want to appeal to young adults. By contrast, people over 55 make up just 6% of Instagram’s users, so if you’re trying to appeal to seniors, you may be barking up the wrong tree.

  • A Large Percentage of Instagram Users Are Indian

Many people assume the US makes up the largest group of users on Instagram since Instagram is a US-based company, but that isn’t the case. According to Hootsuite, an amazing 201 million Instagram users are in India. The US comes in second place with 157 million. Interestingly, India is also Instagram’s fastest-growing market.

What does this mean for you as a content creator, influencer, or marketer? It means that if you want to build as large of a following as possible, you want to appeal to users in India as well as the US and other countries. The exception is if your brand is only available in a particular country, but otherwise, expand your content to be attention-grabbing and interesting across cultures.

Likes are a key statistic indicator that needs to be tracked
  • Most Instagram Users Are on the Platform Daily

In a Pew Research study, 59% of US adults who use Instagram say that they’re on the platform about daily, including 38% who say they’re on Instagram several times per day. This shows the importance of having a steady flow of new content. If you’re only posting every three or four days, either your audience will get bored of seeing the same posts on their newsfeeds or your posts won’t show up at all during many of their visits. It’s best to aim for one or two posts per day to keep them interested.

  • Brand Stories Have a High Completion Rate

If you’re not one for posting stories often, it might be time to start because they could garner more views than you expect. A common misconception is that people rarely watch a full story, but some research from Conviva proves that wrong. Brand stories have an outstanding 86% completion rate, and that rate has been rising. Sports stories have a 90% completion rate and it’s 88% for entertainment pages, but the completion rate for brand stories is still very high.

What does this tell you? It means you shouldn’t be shy about posting stories regularly, and that even the slides later in your story are likely to get plenty of visibility. It also gives you a helpful average metric for comparison. If your story completion rate is lower, you could benefit from either shorter stories or more engaging story content.

  • People Do Interact with Brands

Another common misconception is that people rarely interact with brands on Instagram. Sure, people typically go to Instagram to keep up with friends and enjoy some entertainment rather than to see ads, but they’re still engaging with brands.

In fact, according to Instagram, one in two Instagram users say they use the platform to discover new brands. Furthermore, two of three users say the platform helps them have meaningful interactions with brands. If you’re marketing a brand on Instagram, that means the platform has high potential for building your brand awareness and brand loyalty.

5 Instagram Statistics to Track in Your Own Instagram Reports

Now that you have some helpful insights into Instagram as a platform and Instagram’s users, let’s talk about your own Instagram performance. What metrics should you be tracking in your Instagram reports to gauge how well you’re doing? There are numerous ways you can analyze Instagram data, but here are the top statistics we recommend.

  • Followers

Your number of followers is one of the quickest and most helpful Instagram metrics to track. It tells you how popular your account is and how many people you can reach with each post. It’s as simple as clicking to your profile and seeing how many followers are listed at the top.

There are ways to take this further than a single number or tracking your follower growth. If you have a business profile, you can see the gender breakdown of your followers. This is handy for gauging whether you’re appealing to the people you’re trying to target.

An even more in-depth strategy is to analyze the quality of your followers and use them to optimize your content too. Snoopreport is a tool that lets you track any public Instagram account to see the user’s interactions, what posts they’re liking, and so on.

When you use Snoopreport to track select followers, it tells you how much these users engage with posts and what types of content they engage with most. With that incredibly valuable information in hand, you can create your posts to appeal to those followers because now you know what topics and visuals interest them.

How to see who someone recently followed on Instagram?
  • Impressions

For your Instagram account, your number of impressions is the number of times your posts have shown up in users’ news feeds. On Instagram, for example, you can see your total number of impressions for the past seven days, so you know how many times any of your posts have appeared on users’ news feeds.

Keep in mind that the number of impressions is not the same thing as the number of users who have seen your posts on their news feeds. If one user’s news feed contains two of your posts every day for a week, that’s 14 total impressions but just one user.

You can find your impressions, as long as you have a business profile, by going to your profile and clicking the hamburger menu (the three horizontal lines). Click on “Settings” and then click “Activity.”

  • Engagement Rate

Your engagement rate is a bit more complex than your impressions but it’s a more valuable statistic to have too. Your engagement rate for any given post is a percentage that compares the number of followers you have to the number of interactions on the post. Interactions include likes, comments, shares, and saves. Generally, an engagement rate between 1% and 3.5% is considered average to good, and an engagement rate over 6% is very high.

The tricky part is that you have to calculate your own engagement rate because Instagram doesn’t provide this metric. To find the engagement rate for a post, follow these steps:

  • Add up the total number of comments, likes, shares, and saves for the post. It doesn’t matter whether one user interacted with the post in multiple ways.
  • Divide the total number of interactions by the number of followers you have.
  • Multiply that result by 100 to get a percentage.

You can also do this for a collection of posts or for a period of time. To do that, start by adding up all the interactions on all the posts you want to include. Divide that by the number of posts you included to get the average number of interactions per post. Then, use that average and follow the formula above.

Snoopreport allows you to get reports about hashtags that the tracked user likes
  • Link Clicks

You probably know that instead of allowing clickable links in post captions, Instagram only allows a clickable link in your bio. The number of people who click that link is a helpful metric to track because it tells you how much traffic you’re driving to your website or other destination.

Fortunately, if you have a business profile, this is a number you don’t have to calculate or find on your own. From your profile, click the hamburger link and click “Insights.” This shows you the bio link clicks for the past week and compares it to the week before so you can see if your clicks are growing, stable, or declining.

  • Stories Views

Instagram stories are rife with data. Not only do they tell you who’s watching your story but they give you the total number of views for each story. You can even see the number of views each slide has received so you can see what content is (and isn’t) grabbing and holding your followers’ attention.

All you have to do is check the story to see the number of total views in the bottom left corner below the story. With this, you can compare your various stories and slides to see what types of content are pulling in more views.

User interests can also be an important tracking report that will allow you to gain additional insights

Keeping Up with Your Instagram Reports

Steadily and profitably growing your Instagram relies on accurate and strategic data analysis. That might not sound exciting but with the simple stats and Instagram reports above, you can pull together a variety of clues that will help you build a stronger profile. To get started with Instagram reports that tell you all about the top content your followers or target audience members love, learn more about Snoopreport today.

Free Insta Following – 8 Great Tips 2022

Free Insta Following – 8 ways to increase your Instagram Followers

Instagram is a key component of many brands’ social media presence. It drives profitable traffic to landing pages and grows conversions.

It might be time for you to improve your Instagram presence by looking for ways to get a free Insta following. Your audience will grow, which means you’ll have more opportunities to interact with them and create memorable experiences for them.

It is crucial to distinguish organic from paid followers. Sometimes brands choose the easy route when trying to increase their Instagram followers. These shortcuts, such as paying for followers and likes, are all too common. However, these shortcuts are rarely worth the cost. The Instagram algorithm is constantly updated to remove low-quality accounts and interactions.

It’s important to remember that the number of your Instagram followers doesn’t necessarily mean anything if they don’t have engaged fans who make purchases, visit your landing pages and share your brands with their friends and followers. These tips will help you build your Instagram following.

1. Optimize your Instagram Account

Free Insta following? Sounds almost too good to be true! Prior to you attempting to figure out how to get followers on Instagram, it is important to optimize your account. Your brand’s Instagram bio is in a sense your “homepage”.

How will people recognize that your account is associated with your brand if it doesn’t have a bio, image captions or a profile image? Although it may seem obvious, Instagram’s bio and image are key elements of your brand identity. Optimizing your account is a major key to driving Instagram traffic to your website.

You can link to marketing pages or product pages that are related to certain keywords, hashtags, or campaigns via your Instagram account if you are unsure. Although linking to your homepage is fine, why not provide a seamless experience for users when they move from your bio to a website? This has resulted in the popularity of IG’s link landing pages. These pages host the relevant links to the last pieces of content mentioned by a brand on its feed. They also have “link in bio” posts that direct audiences to those linked links.

Also, make sure your username is search engine friendly. This usually means staying true to your brand name. Reduce the length of your business name to something that your audience can recognize. Your username should not contain special characters or numbers. If possible, keep it in line with any other social media handles that you have.

An Instagram marketing strategy is the best way to optimize your Instagram account. Get our free guide to help you get started.

2. Maintain a consistent Instagram content calendar

Another tool for getting a free Insta following. You should not post random content when trying to gain followers on Instagram. If you are lucky enough to have users follow you from the start, don’t forget to thank them.

You can combat spam by sticking to a consistent posting schedule. To avoid spamming, brands should only post a few times per day. However, it doesn’t matter what your posting frequency is, you need to keep it consistent. There are approximately 200 million Instagram users who log on every day. To reach even more people, you can publish a few times per day.

In fact, we have done our own research to determine the best times to upload to Instagram for multiple industries. Or, you can check out our research below to see our findings on the best times to share your content across all topics.

A schedule can help you create a consistent experience for followers and keep them informed about your brand. If you are wondering how you will remember to post at different times throughout the day, Sprout has you covered with its scheduling and optimal times features. Continue reading for more information.

Free Insta Followers 2- SnoopReport

3. Partner up with popular brands to post your content

It is important to understand the worth of your followers when you are trying to increase your Instagram following. Your organic follower count will increase, which will result in more customers and buyers. However, there are more ways to get a free Insta following.

Customers will follow you best if they see you and are present. It is important to be present on both your Instagram and other accounts. Sponsor user-generated content and get your brand noticed in customer’s feeds. To promote your brand, you can also host Instagram contests

You can reach a wider audience. These campaigns create social proof by showing that your followers are invested enough in your content to repost it or create their own UGC.

Another way to increase your free Insta following and overall reach is to use a larger audience. To share your content with their followers, you can work with bigger Instagram accounts within your industry.

Make sure that you are providing value. You don’t want to appear too salesy. To grow your Instagram following, you should seek out marketing partnerships and co-marketing plans from other businesses.

4. Fake Instagram followers are not to be trusted

There’s a HUGE difference between an Instagram account with fake followers and one that has real followers. Although it might be tempting to buy Instagram followers, the negative consequences of this practice outweigh the benefits of organic growth. So, if your goal is to get a free Insta following don’t use fakes!!

Fake Instagram followers are:

You can trick new followers into following you: An inactive Instagram account with thousands of followers will make it less credible. Do not trick people into following your account. For better engagement, build trust and maintain long-lasting relationships.

There is no ROI: Although it may seem easier to buy followers on Instagram, your unmanned new followers or acquired bots won’t be buying anything. Instagram users follow brands for one reason: They like the content you post or your company. These people are real spenders and can add monetary value to your company.

You can create little to no buzz: How many people will comment, like, and share your content if you have 10,000 fake followers? These bot accounts or fake accounts will most likely be deleted by Instagram and your posts will look like engagement graveyards.

You can allow real people to comment, like, comment, and share your Instagram posts. These users also enjoy receiving responses from others.

Lush Cosmetics, for example, takes the time to answer questions about their products. This results in people coming back, following, and possibly sharing with others. These interactions are more valuable than having a bunch of inactive followers.

5. Your Instagram account should be displayed everywhere

If you don’t promote your Instagram, how are people going to discover it? How will you get free Insta followers? Your Instagram account should be listed on your website as well as other social networks.

One of the best ways for being discovered is to create visibility and awareness. You can get more followers on Instagram by letting people know where you are located. To promote social sharing across all networks and show people where you are on Instagram, add social media buttons to blogs or websites.

Cross-promoting across social media accounts is another great idea. Twitter is used by the Museum of Modern Art to spread awareness about their Instagram account. Your other social networks can be used to direct people to your Instagram.

But, you should not ask for free Insta followers. Its poor Instagram etiquette. You should promote original content on Instagram to give users a reason to follow your account. You have a fantastic opportunity to grow your followers with creative content, thanks to Instagram’s new video features, Stories, IGTV, and Reels.

Free Insta Followers 3- SnoopReport

6. Post great content to get a free Insta following

This is not an easy task, but it’s worth learning what your followers are interested in seeing. Instagram will quickly show you which content performs well. Testing is crucial.

The smallest details can make all of the difference, whether it’s captions, filters, or content types. You should keep your eyes open for new Instagram trends to ensure you are posting the most popular content.

Your brand should invest in Instagram analytics software to take your analysis one step further. This will allow you to compare and analyze Instagram content across accounts.

Do your best to feel confident about your content strategy. Analyze different captions, filters and other elements to find out what resonates with your audience. Analyzing your competitors is a good place to start if you aren’t sure where to begin.

While you shouldn’t copy your competitors directly, it is smart to note what they are doing and posting that encourages engagement. You can do some competitive research to help you get started. To see what is working in your industry, you can access our Instagram Competitors Report.

Free Insta Followers 4- SnoopReport

7. Use popular hashtags that will convert viewers to a free Insta following

Hashtags are one of the best ways to gain a free Insta following. Hashtags have been a vital tool for discovery, and they allow us to expand our social reach. You want to grow your network by gaining followers as a marketer. Hashtags are a great way to do this.

Find hashtags that aren’t too popular, for starters. Social Media Examiner explains this by explaining that the hashtag #love is associated with more than 184,000,000 photos. It is difficult to find the right way to highlight your Instagram content amongst millions of photos and videos.

It is important to search for hashtags that are most popular with your target audience. These users will be more inclined to follow you if they are connected in a meaningful way. Use unique hashtags to group posts about campaigns and hyper-relevant content for your brand.

M&Ms, for example, does a fantastic job of focusing hashtags on an event they are attending. The brand can target its audience directly by using hashtags such as #mmspotlight and create awareness.

It is just as important to understand how hashtags perform on Instagram. Sprout Social’s hashtag analytics tools give you direct access to hashtag usage and performance data so that you can see which hashtags are performing best.

Do not blindly follow the hashtag universe. Be aware of what you are tagging to build your free Insta following.

8. Your Instagram followers will be happy

Last, but not least, if you make your followers happy on Instagram, you will see an increase in your free Insta following. You’ve been given many tips on how to schedule content and brainstorm. Now it’s time to put these tips into practice. Avoid being too sales-driven, robotic, or needy.

This means that you should sprinkle in posts that are legitimately intended to bring smiles to your followers’ faces and build customer relations. Make sure to share content with your followers like you would friends on your personal account: This could include sharing memes, inspirational content or just sharing interesting photos and artwork (all properly credit, of course).

Here are some more tips to improve your Instagram presence

It is not easy to build an Instagram following. Your strategies will be more successful if you are familiar with the best practices for the network. These guides will help you learn more about the most essential IG tips and tricks.

Finally, it’s important to know what viewers don’t want to see in order to make adjustments accordingly. If there are certain types of posts that receive negative feedback or low engagement rates, then consider removing them from your Story lineup.

Join 55,000+ users on Snoopreport

Snoopreport is the only legitimate and working Instagram user activity tracking tool on the market. We’re trusted by thousands of users across the globe as a reliable and accurate tool for seeing what someone likes on Instagram. Combine Snoopreport with Insta stalker tools and Instagram tracker instruments to provide full a 360-degree perspective on any Instagram user or group of users. Our Instagram activity log serves as an unprecedented source of user behavior insights, allowing brands to build better communication strategies for individuals and businesses across the world. Snoopreport delivers actionable data you can use right away without additional analysis or post-processing. Try it now to see how Snoopreport can help you achieve your goals.