Instagram analytics
Instagram became a great platform for businesses to promote their products and services, interact with their target audience. It’s also a great source of data for social media analytics.
Social media analytics is the process of the collection of the unstructured social media data and classification it in structured social insights to apply them to the marketing strategy.
The use of Instagram for analytics and monitoring is constantly increasing. Monitoring tools offer different ways of tracking Instagram data: tracking your brand mentions, follower growth, interactions, measuring Instagram campaigns, hashtag performance, managing your Instagram activity. In most cases they analyze how other users interact with your Instagram account.… Read the rest
