There are plenty of metrics that can gauge how your Instagram profile is performing: engagement rates, average likes per post, average comments per post, and many more. Above all, though, there’s one number that reigns supreme: your follower count.
Your follower count serves as the top indicator of your influence on Instagram and the number of people you’re capable of reaching. For businesses, this serves as an indicator of your marketing potential on Instagram; if you’re an influencer, it’s the chief metric brands will use to determine how much your posts are worth; if you’re an individual, it’s an indicator of your social prowess.
Whatever your purpose is on Instagram, one of the best ways to help you track and … Read the rest




