Instagram in 2025 is more than a photo app. It is a cultural engine where trends start, products launch, and celebrities shape conversations. Engagement has dropped by 28 percent compared to last year, yet the platform still drives discovery for billions of users worldwide.
This report, powered by Snoopreport.com data from July 2025 and supported by recent industry research, reveals how hashtags, celebrity behavior, and follower trends are shifting. From holiday hashtags that dominate feeds to the rise of micro-influencers and the surprising ways celebrities interact with their own content, the findings highlight what truly matters on Instagram today.
Our goal is simple: provide brands, creators, and journalists with clear, data-driven insights into how Instagram works in 2025 and where … Read the rest






